From independent publishing and online media to physical store: BRANDING OF ONEDAY
Time:
2018/12/2 14:00:00 To 2018/12/2 16:00:00
Place:Zhejiang Art Museum 1F International Academic Report Hall
Fee:
Free
Type:
Others
People:
100
The publisher of Oneday magazine Former world's top 500 executive with working experience in financial media. Worked in media, finance, marketing, public relations, technology related industries.
Oneday magazine is a leading independent magazine brand in Taiwan which is regarded as "Hipster Bible". It shares the good taste of lifestyle in Taiwan. It records the story of ordinary people in Taiwan from perspectives of food, film, music, travel and so on. Oneday has created a boom of lifestyle magazines and has been focused by readers in Chinese language.
Oneday is a magazine of lifestyle that shares the good taste of Taiwan. It is a classic and representative independent magazine brand. As the president of Oneday, Liu Guanyin will talk about topics
related with the development of lifestyle editor, the creation of its own brand, the way of physical store operations and so on. A face-to-face discussion with audience about how can paper media build a unique brand in current situation will also operated in this activity.