The Construction of “Arts Education Villages” in Zhejiang Province Is Published in Local Exchanges of the Ministry of Culture and Tourism to Contribute Zhejiang Experience

pubdate: 2022/5/3   author: zjam  source: zjam  click:

Arts Education Villages is an exploratory practice project proposed and guided by the Zhejiang Provincial Department of Culture and Tourism and planned and implemented by ZJAM in response to the call of the CPC Central Committee for common prosperity. Recently, the project was published as a successful case in Local Exchanges (the fourth issue in 2022) sponsored by the Ministry of Culture and Tourism, under the title of “Zhejiang Accelerates the Construction of Arts Education Villages (Communities) to Empower Common Prosperity”. The publication of the article proves that the Ministry of Culture and Tourism highly regards and fully recognizes the achievements of this project in Zhejiang Province and the “Zhejiang experience” in pursuing high-quality development and construction of a demonstration area for achieving common prosperity.

Distinctive wall paintings created by farmers in Yudong Village, Kecheng District, Quzhou City

Public arts summer camp held in Weifeng Village, Hesheng Town, Yongjia County, Wenzhou City

Creation of sketches from nature in Dagangtou Village, Dagangtou Town, Lishui City

A 100-meter-long scroll painting under the theme of safety created in Yucun Village, Tianhuangping Town, Anji County, Huzhou City

 

The first group of arts education villages in Zhejiang Province was built in 2019. The project is aimed to provide art resources for prioritized rural areas, grassroots communities and relatively underdeveloped areas in order to address the unbalanced development between urban and rural areas, between different regions and between different groups. During the process of building the first group of arts education villages, the project team of ZJAM visited the grassroots communities for 20 investigations, fully listening to the opinions of village cadres and villagers, in spite of difficulties such as a tight time schedule, daunting tasks, and shortage of hands.

Du Qun, Deputy Party Branch Secretary and Deputy Curator, led a delegation for field investigation in a village

A meeting with experts from relevant colleges and universities and representatives of village cadres for demonstration of the work guide for the Arts Village project

Work Guide on the Rural Arts Education Program — Pilot Arts Education Villages (Communities) in Zhejiang Province has been formulated and issued, and it indicates the planning direction and standardized guidance in four aspects: humanistic and natural environments, arts education initiatives, cultural and tourism business formats, and comprehensive management and support. A guidance team of more than 30 experts, a rural arts educator team of nearly 100 members, and nearly 200 resident artists have been introduced to efficiently promote the establishment of arts education villages and greatly improve local arts appreciation and creation standards. At the same time, the project also creates a large number of home-based jobs and income-generating opportunities that inject fresh blood and great energy into rural revitalization.

Training session organized and held for arts education publicity workers

Early this year, the Zhejiang Provincial Department of Culture and Tourism passed and announced the first group of 86 qualified arts education villages (communities) in Zhejiang Province. Remarkable achievements have been made after 3 years of cultivation.

A group photo of experts at the acceptance review meeting

According to incomplete statistics, 3,171 arts education activities have been carried out in 158 arts education bases and attracted 2.08 million participants. In addition, 22 rural art museums have been built and have held 496 exhibitions that attracted 1.12 million visitors; 22 cultural and tourism routes have been established, generating an income of RMB 116.95 million.

The 7th session of overseas students visiting ancient Songxi Village, Baima Town, Pujiang County, Jinhua City

Wall printmaking in Bailuwan Village, Ningxi Town, Huangyan District, Taizhou City

Resident artists and villagers making traditional handicrafts together in Qingshan Village, Huanghu Town, Yuhang District, Hangzhou City

Ode to the Glory of the Party, a 3D art work in rice field in Cangpo Village, Yantou Town, Yongjia County, Wenzhou City

Calligraphy and painting creation in Lizhang Village, Yantou Town, Pujiang County, Jinhua City

The cultivation of arts education villages in Zhejiang Province is a deep practice of revitalizing rural areas with art. By continuously exploring effective paths to empower rural areas with art, this project provides experience that can be replicated and spread to promote common prosperity and the integrated development of culture and tourism across the country.